10 Top Ideas for Crafting an Engaging Facebook Post

Facebook Post
Facebook Post

By: Liz Azyan

You have the massive followers. But they’re not engaging. We’re breaking down 10 ways to convince people to react or comment on your Facebook posts!

Does your Facebook posts suffer from low engagement?

Have you been producing creative images and other types of content, but they seem to be not getting any attention from your followers?

If your page is among those suffering from poor engagement despite the large number page likes you’re enjoying on Facebook, then you’ll find this article useful to your content strategy on the largest social media channel in the world.

But first, why do you need to ensure that every Facebook post you make has a high engagement rate?

Contrary to popular belief, Facebook page likes are not the ultimate factor that make an impressive Facebook page. If you can observe, there are a lot of Facebook fan pages with page likes from hundreds of thousands to millions. However, their Facebook posts seem to not be resonating well with their followers because you rarely find a reaction or comment to these posts.

Yes, it’s true. We’re seeing Facebook pages in the mainstream that seem to struggle with getting 10% of their followers to even hit the like reaction on a post. Know of any popular Facebook page that you’ve been following for a long time, but you rarely find on your Facebook news feed?

With the ever-changing algorithms that people at Facebook enjoy doing, you need to accept an indispensable fact: Facebook rewards great, quality content. If you’re only posting link after link on your Facebook timeline, the platform will begin to see that you’re not doing any extra effort to make original, quality posts. So, why would they let your posts appear on your followers’ timeline?

On the other hand, when you craft Facebook posts that make people think, laugh, cry, sad, mad, comment, and such…. well congratulations! That’s exactly what Facebook wants from you.

In this article, we’re focusing on Facebook posts that entice people to engage. What does this mean? You need to create posts that make them want to be a part of it.

So, how do you make captivating Facebook posts?

Three things!

  1. Minimize link posts
  2. Focus on colorful and high-quality images
  3. Video, video, and more video!

Do you need Photoshop-level skills to create colorful and high-quality  images? Absolutely not! We recommend:

  1. Canva
  2. Adobe Spark

As for crafting professional slideshow and marketing videos that a beginner can absolutely learn, try Animoto. The learning curve isn’t complicated, we promise!

There you have it. You now know:

  1. the reasons why crafting an engaging Facebook post is necessary,
  2. what to post and what not to post, and
  3. the tools you need to create impressive Facebook posts.

What you need now is a list of ideas for building the content around those images and videos!

Facebook content that sparks engagement takes planning and a conscious effort to bring value to your followers - in the hopes that they will get to know, like, and trust you enough to do business with you.

10 Customer-centric Ideas to Crafting an Engaging Facebook Post

1. Let your Facebook fans choose.

A great way to get people involved in your business is to give them the opportunity to make a choice. Your goal could be to indirectly highlight your brand, when obviously you’re just making people share what their preferences are.


Facebook Post
  • A pizza business can create a photo grid of two pizza images with different flavors and a caption that says, “A or B for Saturday movie night?”
  • A restaurant and pub business can post a photo grid of four images with different cocktail drinks and a caption that says, “What’s your Friday night gotta be?

2. Play with a variety of fun and inspiring questions to ask Facebook fans.

People love to talk by nature, no matter how shy one can be. If you want your followers to engage with a Facebook post, then make an image with a question text that drives them to share their inner thoughts and feelings.


  • A wedding planning business can have an image with a text: “Where is your dream destination wedding?”
  • A New York party planning business can have a quick slideshow video that asks “What would you do to have the rooftop party of your dreams?”

3. Encourage them to share a memory.

People either smile or cry with an important memory in their lives. This tip is one that you can capitalize on special events. You could remember some events in your life which are linked to special events or holidays, right?


  • An clothing brand can post a photo of their sneaker on sale with a caption that says, “The color of the sneaker that you wore on your first date is ______.”
  • A food catering company can post a photo of a freshly cooked Thanksgiving turkey with a caption that says, “Comment below why grandma’s Thanksgiving turkey is the best in the world!”

4. Craft posts that make them click the Facebook laughing reaction.

Laughter is the best medicine. When you’re lucky enough to make a funny Facebook post that made someone laugh after a long, busy day; then you might made a lasting impression to that follower.


  • A financial planning firm can post an outrageously funny photo of a happy person with some text that says, “Me when I’ve finally paid all of my debts!”
  • A slimming tea business can post a funny GIF of a person who desperately forces himself to eat only veggies, with a caption that says, “Why punish yourself when there’s green tea?”

We have creative Facebook nerds on our team who know how to amp up your Facebook posts. If you don’t have all the time in the world to work on these ideas, we can do them for you. More details here!

5. Think about Facebook statuses that will make you cry.

Posts that uplift the human spirit are easily relatable. There is so much good in the world. When you can crafts posts that stir the human emotion, nothing will make people stop from commenting on your Facebook post when it had created an impact on them to the point of crying.


  • A subscription box business selling personal hygiene products can post a video of how they surprised elderly people in home care with their freebies.
  • A pharmaceutical company making drugs for leukemia can post a Boomerang clip of when they hosted the hospital’s Christmas party for pediatric patients.

6. Go live on Facebook.

There is no better time to go live on Facebook than now. Forget about your fear of public speaking or your insecurity that you don’t look as gorgeous as Selena Gomez or Channing Tatum. Remember, every post that you make on Facebook should be about your customers and not about you. So why not make them a part of your Facebook live?


  • A makeup artist who wants to grow her reach can do a Facebook live of how to do everyday makeup.
  • A fashion brand can go live on Facebook to talk about the common clothing trends at a popular music festival.

7. Get them motivated.

This is short and sweet.

Nothing motivates people better than a powerful quote post.


  • A business consultant can post a photo with his favorite quote about how to become a millionaire with a caption, “Am I right or Am I wrong?”
  • A food delivery business can post an image with a striking quote from a popular movie on a Friday night with a caption, “Guess which movie this famous quote came from?”

8. Think about Facebook contests that work.

Everyone wants to win a prize. People love freebies, and it is a guarantee people will engage with a post that announces a contest!

Facebook has strict guidelines when it comes to running contests. You can’t have people put their email addresses or tag a friend in the comments as their contest entries. Go ahead with doing that and you’ll risk the possibility of getting suspended by Facebook when a competitor sees your violating the promotions guidelines. People who want your stable business down can simply report that to Facebook.

With that being said, you need to become more creative when running contests. Your goal should be to get people talking!


  • A flower shop can announce a contest by saying, “We want to fulfill your desire to surprise someone you love. Tell us why you should win a box of gorgeous flowers by telling us in the comments for whom they will be and what makes that someone special!”
  • A coffee shop can run a contest for anyone to win 5 iced coffee blends with a caption that says, “If you could get them right now for free, where will you take them: Home or Office?”

9. Ask for their feedback.

Make people feel that their opinion matters. Recently held a massive sale on your clothing line? Just opened a new office of your law firm? Added a new service to your dental practice?

Whatever special “launch” you might have on your business, seek to know what people have to say. Who knows? The fresh ideas you need might just come from your own followers!


  • A mall that just held a big sale can post a behind-the-scenes photo with a caption, “What could we do to make our future sales events better?”
  • A tech store can post a video of their recent offering and ask anyone who have already purchased about their buying experience.

10. Feature them on your page.

Nothing boosts anyone’s ego better than being featured on a page they’re following. Whatever product or service you’re selling, you have countless ideas to feature your loyal customers as a way of saying thank you.

Imagine if you have done that with someone who enjoys a big following. With the magic of networking, the friends of these loyal customers whom you feature will also take the time to check you out once they’ve seen their friend tagged on your page.


  • If you’ve run a contest, ask a photo from your winners of when they’ve received their prize. The caption can then speak about what made them win.
  • Feature someone from your followers with an interesting story, and why your product or service has made their life better.

Take Action

With these ideas in mind, you’re implementing one important Facebook content strategy. Your business isn’t the star of the show; it’s your followers. When they’re the center of your Facebook posts, then engagement follows.

Try it today!

We have creative Facebook nerds on our team who know how to amp up your Facebook posts. If you don’t have all the time in the world to work on these ideas, we can do them for you. More details here!

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Author: Liz Azyan

Liz Azyan is the CEO & Founder of Digital Matchbox. Digital Matchbox is a boutique digital agency based in London, UK that can help you or your business spark your online presence.

Follow Liz:

Gazing into the Abyss: Is Facebook Really Broken?

Gazing into the Abyss: Is Facebook Really Broken?
Gazing into the Abyss: Is Facebook Really Broken?

By: Liz Azyan

Facebook is BrokenI quit Facebook.

To be more precise, I quit my personal account. I deactivated it.

I don’t know. The decision certainly wasn’t an easy one for me to make. Facebook’s one of my favorite social media platforms, after all. Leaving it, to me, was like cutting ties with a dear friend.

Here’s the thing, though: These days, I don’t really recognize my friend Facebook anymore.

There’s just too much anger and negativity on my Facebook news feed that it has taken a toll on my productivity, my mental state, and my emotional well-being. Make no mistake: I’ve practiced a ton of self-restraint when it comes to commenting and sharing my views. As someone who has been a part of this industry for as long as I have, I definitely know how important social media etiquette is.

More often than not, though, I find myself overwhelmed and unable to swallow the things I’ve been seeing and reading. And after a long period of deliberation, I finally told myself: “Enough is enough.”

Is Facebook really broken?

One of the tech news sites I follow, TechCrunch, recently posted an article that resonated with me. Entitled, quite simply, “Facebook is broken,” the article talks about the entire Facebook experience, and why it seems that for most people, their Facebook news feeds are full of fake news and negativity.

The Facebook news feed algorithm determines what content to show based on your activity. This means that you’re more likely to see posts from pages or people you interact with. Of course, this also means that you’re more likely to see posts that you agree with -- and while this might be good for you in terms of fulfilment and validation, it also sort of walls you in, keeping other points of view out of your sight and entrenching you and your opinions deep within your group of like-minded individuals.

At first, this may seem like an okay thing. I mean, who doesn’t enjoy having their beliefs be reaffirmed, right? Here’s the problem, though: When you don’t get to see the other side of the fence, you also don’t get to see where you might be wrong about certain things.

One of my favourite stories (I’m calling it a story because while I’ve researched its veracity and can’t say if it actually happened, it’s still worth telling) involves an experiment supposedly conducted by some researchers on five monkeys in a cage. (The details change across each retelling, but I’ll stick to the version I know.) In this experiment, a ladder was placed in the middle of their cage, with a banana at the top.

Every time one monkey would climb up to retrieve the banana, the rest of the monkeys would get doused in cold water. Eventually, it reached a point where any monkey that attempted to climb up the ladder quickly got beaten up by the rest, even after the scientists weren’t administering the cold water punishment anymore.

After some time, the researchers replaced one of the monkeys with a new one -- one who wasn’t familiar with the unspoken “rule” in the cage. Of course, the new guy tried to get the banana for himself, and of course he got beaten up again. Over time, the new guy learned the rule, but without understanding why. When another monkey was replaced with another new one, the freshly indoctrinated monkey joined the rest in delivering a beatdown to the new “new guy” every time he attempted to climb the ladder.

The lesson that we’re supposed to get from that story is one about blindly and unquestioningly following the thinking patterns of the majority. What I think, though, is that there’s another lesson to be learned here: A group trapped in a contained environment (literal or otherwise) for an extended period of time will not learn anything new, will not gain new insights, and will be too strong for any new member to resist. See why being walled in your news feed is dangerous?

The Facebook news feed also tends to display more popular, viral, and widely discussed content. And what kind of content or news typically gets discussed more than negative news, right? That’s likely the reason why we see more and more of the same terrible news items being displayed on our news feeds.

Now, don’t get me wrong. I’m not naive, and I certainly don’t believe that living in a world full of rainbows and butterflies and cotton candy is possible. I just really feel that there should be a balance between positivity and negativity on our social media feeds -- and right now, it seems like negativity is dominating.

Must you really quit social media?

Here’s the bottom line: Despite the fact that social media platforms have been emerging left and right, they’re still in their teenage years, so to speak. As the years pass, they will continue to grow, adapt, change, and adjust to the dynamic needs of their users. It’s just the nature of social media -- of any widely consumed service or product, basically.

However, this also means that you’ll have to be more selective when it comes to which platforms you’ll be more active on. Don’t just stick to a single social media platform; learn to branch out. This isn’t just because all of these platforms have their own strengths and weaknesses, but also because being on multiple social media platforms will give you a unique and well-rounded perspective on the things that are going on around you.

Keep an open and critical mind, and don’t put all of your eggs in a single basket. Don’t wait for the day when your favorite social media platform -- or your only social media platform -- becomes too toxic for you to stand.

As for me, I’m not closing the door on Facebook, nor am I downplaying its significance in my life in any way. After all, it is still an essential part of my business. Right now, though, I’m happy with keeping my personal life free from negativity and fake news -- and waiting patiently for the day when I come back and see that Facebook’s just as nice, warm, and open-minded as it was in its nascent phase.

What are your thoughts about the state of Facebook these days? What does your news feed look like? Do you think I was wrong to deactivate my personal Facebook account? Please feel free to share your insights in the comments section below.

Facebook is broken

Author: Liz Azyan

Liz Azyan is the CEO & Founder of Digital Matchbox. Digital Matchbox is a
boutique digital agency based in London, UK that can help you or your
business spark your online presence.

Follow Liz: