By: Liz Azyan
See how a single tool combines all social media engagement data. Reporting has never been this easy for all marketers, and satisfying for customers.
I bet you all heard the popular phrase by management thinker Peter Drucker.
“If you can’t measure it, you can’t improve it.”
Former Chairman and CEO of Thomas Nelson Publishers, and now a personal development and productivity thought leader, Michael Hyatt, also expanded it a little bit with “What you don’t measure, you cannot improve.”
For us digital marketers, the second statement is kind of a stronger one. If we don’t measure the performance of our marketing activities, we will never know how we can improve the results.
At Digital Matchbox, we manage social media for multiple clients. Data is getting big. The more we can provide to our clients and the better we are at explaining the statistics with them - whether they be low or high numbers - the more we are capable of showing to them we are making sense of everything that we do on social media for their success.
Some of the questions our clients ask are listed below.
- How many likes did we get per post?
- How many followers do we get per week on average?
- Is Instagram the best social channel for us?
- Do we have celebrity followers, or influencers, perhaps?
- Did we get over a hundred comments on our recent Facebook campaign?
- Which types of content are the most effective?
- What’s the best time of the day to publish content on Facebook?
These questions prove only one thing: clients want to see numbers.
So, as a social media marketer, do you have all these data waiting for your review in just one place? Or do you use multiple tools to arrive at the numbers?
We get everything in one single place.
Meet Digital Matchbox PRO
When we launched Digital Matchbox PRO, It was a breath of fresh air. A week later, our social media team couldn’t get their eyes off the screen because of the numbers they can easily pull out for our client’s reports. We have made the task of gathering all the data that our clients need less time-consuming and more fulfilling.
So why Digital Matchbox PRO?
It simply makes creating a Social Media Engagement Report for clients easy and fast.
You can just sit back and trust that your marketing campaign will perform at peak efficiency with the right hands working on it - hands that don’t necessarily have to be yours.
What you can measure in Digital Matchbox PRO's report
- Get the opportunity to see how a client’s following on all social media platforms has grown over time
- Identify which channels are losers and gainers
- Experience the tool’s clever probability formula for identifying how many posts were published during the day and the degree of engagement they got
- Identify brand advocates and influencers who are actively engaging with your client’s posts.
- See top performing posts via likes and clicks
- Discovers what types of photos work best on different channels
Now, you can have a great team of professionals at your disposal, without having to worry about their training, or their salary, or how to keep them on board and motivated. That’s the agency’s problem. On your end, all you have to do is provide guidelines and expect good output.
Why Digital Matchbox PRO's engagement reports rock
As a digital agency, our social media team is dependent on Digital Matchbox PRO’s social media engagement report. It’s easy to assess why.
We get a bird’s eye view of our client’s social media presence on a daily basis. We can also easily identify the demographics of their following and adjust our tone accordingly to match that of their audience.
As for content, deciding on when or what types of content to post is highly dependent on the reports we get. We don’t post what the social media team feels is great for the client. Everything is based from the report because they translate audience habits.
We map out strategic plans to strengthen campaigns.
We discover other opportunities for our clients in terms of generating leads and more.
Pretty cool, right?
We cannot stress enough how demonstrating ROI to clients through social media analytics is extremely beneficial for marketers. It’s possible with Digital Matchbox PRO. If you want to deliver the results they need, you gotta have something to measure.
Aside from deciding on your core message, you also need to worry about developing the right elements that will accurately and adequately send your message across. Why burden yourself with all the hassle, when you can hire a done-for-you team?
Now is the time to give Digital Matchbox PRO a shot. Don’t keep your clients waiting when you can actually update them on a weekly instead of a monthly basis. They will appreciate you for that. We recommend using Digital Matchbox PRO’s audience analytics and more features. Sign up for a 14-day trial here.
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Author: Liz Azyan
Liz Azyan is the CEO & Founder of Digital Matchbox. Digital Matchbox is a boutique digital agency based in London, UK that can help you or your business spark your online presence.