10 Top Ideas for Crafting an Engaging Facebook Post

Facebook Post
Facebook Post

By: Liz Azyan

You have the massive followers. But they’re not engaging. We’re breaking down 10 ways to convince people to react or comment on your Facebook posts!

Does your Facebook posts suffer from low engagement?

Have you been producing creative images and other types of content, but they seem to be not getting any attention from your followers?

If your page is among those suffering from poor engagement despite the large number page likes you’re enjoying on Facebook, then you’ll find this article useful to your content strategy on the largest social media channel in the world.

But first, why do you need to ensure that every Facebook post you make has a high engagement rate?

Contrary to popular belief, Facebook page likes are not the ultimate factor that make an impressive Facebook page. If you can observe, there are a lot of Facebook fan pages with page likes from hundreds of thousands to millions. However, their Facebook posts seem to not be resonating well with their followers because you rarely find a reaction or comment to these posts.

Yes, it’s true. We’re seeing Facebook pages in the mainstream that seem to struggle with getting 10% of their followers to even hit the like reaction on a post. Know of any popular Facebook page that you’ve been following for a long time, but you rarely find on your Facebook news feed?

With the ever-changing algorithms that people at Facebook enjoy doing, you need to accept an indispensable fact: Facebook rewards great, quality content. If you’re only posting link after link on your Facebook timeline, the platform will begin to see that you’re not doing any extra effort to make original, quality posts. So, why would they let your posts appear on your followers’ timeline?

On the other hand, when you craft Facebook posts that make people think, laugh, cry, sad, mad, comment, and such…. well congratulations! That’s exactly what Facebook wants from you.

In this article, we’re focusing on Facebook posts that entice people to engage. What does this mean? You need to create posts that make them want to be a part of it.

So, how do you make captivating Facebook posts?

Three things!

  1. Minimize link posts
  2. Focus on colorful and high-quality images
  3. Video, video, and more video!

Do you need Photoshop-level skills to create colorful and high-quality  images? Absolutely not! We recommend:

  1. Canva
  2. Adobe Spark

As for crafting professional slideshow and marketing videos that a beginner can absolutely learn, try Animoto. The learning curve isn’t complicated, we promise!

There you have it. You now know:

  1. the reasons why crafting an engaging Facebook post is necessary,
  2. what to post and what not to post, and
  3. the tools you need to create impressive Facebook posts.

What you need now is a list of ideas for building the content around those images and videos!

Facebook content that sparks engagement takes planning and a conscious effort to bring value to your followers - in the hopes that they will get to know, like, and trust you enough to do business with you.

10 Customer-centric Ideas to Crafting an Engaging Facebook Post

1. Let your Facebook fans choose.

A great way to get people involved in your business is to give them the opportunity to make a choice. Your goal could be to indirectly highlight your brand, when obviously you’re just making people share what their preferences are.


Facebook Post
  • A pizza business can create a photo grid of two pizza images with different flavors and a caption that says, “A or B for Saturday movie night?”
  • A restaurant and pub business can post a photo grid of four images with different cocktail drinks and a caption that says, “What’s your Friday night gotta be?

2. Play with a variety of fun and inspiring questions to ask Facebook fans.

People love to talk by nature, no matter how shy one can be. If you want your followers to engage with a Facebook post, then make an image with a question text that drives them to share their inner thoughts and feelings.


  • A wedding planning business can have an image with a text: “Where is your dream destination wedding?”
  • A New York party planning business can have a quick slideshow video that asks “What would you do to have the rooftop party of your dreams?”

3. Encourage them to share a memory.

People either smile or cry with an important memory in their lives. This tip is one that you can capitalize on special events. You could remember some events in your life which are linked to special events or holidays, right?


  • An clothing brand can post a photo of their sneaker on sale with a caption that says, “The color of the sneaker that you wore on your first date is ______.”
  • A food catering company can post a photo of a freshly cooked Thanksgiving turkey with a caption that says, “Comment below why grandma’s Thanksgiving turkey is the best in the world!”

4. Craft posts that make them click the Facebook laughing reaction.

Laughter is the best medicine. When you’re lucky enough to make a funny Facebook post that made someone laugh after a long, busy day; then you might made a lasting impression to that follower.


  • A financial planning firm can post an outrageously funny photo of a happy person with some text that says, “Me when I’ve finally paid all of my debts!”
  • A slimming tea business can post a funny GIF of a person who desperately forces himself to eat only veggies, with a caption that says, “Why punish yourself when there’s green tea?”

We have creative Facebook nerds on our team who know how to amp up your Facebook posts. If you don’t have all the time in the world to work on these ideas, we can do them for you. More details here!

5. Think about Facebook statuses that will make you cry.

Posts that uplift the human spirit are easily relatable. There is so much good in the world. When you can crafts posts that stir the human emotion, nothing will make people stop from commenting on your Facebook post when it had created an impact on them to the point of crying.


  • A subscription box business selling personal hygiene products can post a video of how they surprised elderly people in home care with their freebies.
  • A pharmaceutical company making drugs for leukemia can post a Boomerang clip of when they hosted the hospital’s Christmas party for pediatric patients.

6. Go live on Facebook.

There is no better time to go live on Facebook than now. Forget about your fear of public speaking or your insecurity that you don’t look as gorgeous as Selena Gomez or Channing Tatum. Remember, every post that you make on Facebook should be about your customers and not about you. So why not make them a part of your Facebook live?


  • A makeup artist who wants to grow her reach can do a Facebook live of how to do everyday makeup.
  • A fashion brand can go live on Facebook to talk about the common clothing trends at a popular music festival.

7. Get them motivated.

This is short and sweet.

Nothing motivates people better than a powerful quote post.


  • A business consultant can post a photo with his favorite quote about how to become a millionaire with a caption, “Am I right or Am I wrong?”
  • A food delivery business can post an image with a striking quote from a popular movie on a Friday night with a caption, “Guess which movie this famous quote came from?”

8. Think about Facebook contests that work.

Everyone wants to win a prize. People love freebies, and it is a guarantee people will engage with a post that announces a contest!

Facebook has strict guidelines when it comes to running contests. You can’t have people put their email addresses or tag a friend in the comments as their contest entries. Go ahead with doing that and you’ll risk the possibility of getting suspended by Facebook when a competitor sees your violating the promotions guidelines. People who want your stable business down can simply report that to Facebook.

With that being said, you need to become more creative when running contests. Your goal should be to get people talking!


  • A flower shop can announce a contest by saying, “We want to fulfill your desire to surprise someone you love. Tell us why you should win a box of gorgeous flowers by telling us in the comments for whom they will be and what makes that someone special!”
  • A coffee shop can run a contest for anyone to win 5 iced coffee blends with a caption that says, “If you could get them right now for free, where will you take them: Home or Office?”

9. Ask for their feedback.

Make people feel that their opinion matters. Recently held a massive sale on your clothing line? Just opened a new office of your law firm? Added a new service to your dental practice?

Whatever special “launch” you might have on your business, seek to know what people have to say. Who knows? The fresh ideas you need might just come from your own followers!


  • A mall that just held a big sale can post a behind-the-scenes photo with a caption, “What could we do to make our future sales events better?”
  • A tech store can post a video of their recent offering and ask anyone who have already purchased about their buying experience.

10. Feature them on your page.

Nothing boosts anyone’s ego better than being featured on a page they’re following. Whatever product or service you’re selling, you have countless ideas to feature your loyal customers as a way of saying thank you.

Imagine if you have done that with someone who enjoys a big following. With the magic of networking, the friends of these loyal customers whom you feature will also take the time to check you out once they’ve seen their friend tagged on your page.


  • If you’ve run a contest, ask a photo from your winners of when they’ve received their prize. The caption can then speak about what made them win.
  • Feature someone from your followers with an interesting story, and why your product or service has made their life better.

Take Action

With these ideas in mind, you’re implementing one important Facebook content strategy. Your business isn’t the star of the show; it’s your followers. When they’re the center of your Facebook posts, then engagement follows.

Try it today!

We have creative Facebook nerds on our team who know how to amp up your Facebook posts. If you don’t have all the time in the world to work on these ideas, we can do them for you. More details here!

Sharing is caring 🙂

Author: Liz Azyan

Liz Azyan is the CEO & Founder of Digital Matchbox. Digital Matchbox is a boutique digital agency based in London, UK that can help you or your business spark your online presence.

Follow Liz:

5 reasons why I love Skillshare (and why you should too)


For people passionate about teaching and learning, Skillshare is a godsend. Learn why it’s one of the best online platforms you could ever be on:

I’ve always believed that learning is a continuous journey. No matter where you are in life right now, you never really stop acquiring new skills or building up existing ones. You always have the option to improve yourself by simply being open to learning new things.

That’s why, when I discovered Skillshare and learned more about it and how it works, I fell in love almost instantly.

Before I get too ahead of myself, let me give you a brief background on what Skillshare is. Marketed as “a learning community for creators and makers,” Skillshare is a learning platform that welcomes both teachers and students alike. Anyone who seeks to discover new skills and competencies across five categories (Creative Arts, Culinary Arts, Entrepreneurship, Lifestyle, and Technology) or enhance the skills he or she already has is welcome to join, at a frankly minimal cost.

Now, if your interests lie more on the teaching side of things, Skillshare just might be for you, too, as it allows you to become a teacher and upload your own courses . Through Skillshare, you can earn money while indulging your passion for teaching.

What makes it so different from other learning platforms, you ask?

1. Skillshare is driven by creativity and a desire to learn - and teach - ANYTHING.

Skillshare’s mission statement is “to unlock the world’s creativity.” The platform is designed to enable creatives from all over the world to use their talents and skills in a manner that not only earns them money, but also benefits people seeking to learn.

Skillshare equips educators with the ability to share their knowledge to much wider audience. Gone are the physical barriers that typically stand in the way of effective education. In its place is a secure and reliable platform for learning that provides educators with the tools they need to be able to share their knowledge effectively.

When you choose any of the five aforementioned Skillshare categories, you can further drill down to a specific course that you want to master. And believe me, there is a wide selection of specialized topics that you can choose from.

Want to brush up on your programming skills? Find the appropriate course under the Technology category. Looking to impress your friends and loved ones with your expert cooking skills at your next family gathering? Take one of the numerous courses under the Culinary Arts category.

The possibilities for learning new skills are endless with Skillshare. Endless, and ever-expanding.

2. Skillshare is incredibly easy to navigate (and incredibly affordable).

My experience with other learning platforms has sometimes lead to puzzlement and a bit of frustration. Some are difficult to navigate, while others are designed in a way that just looks confusing.

Skillshare understands that the user experience matters. This is why the Skillshare site allows you to browse through courses and teacher profiles with ease, enabling you to find exactly what you want and need.

The classes are well-designed and offered at a relatively cheap price. All you need to do to access all the courses on the platform is to subscribe to Skillshare. At $10 a month, that’s quite a bargain!

3. With Skillshare, you know you’re getting only the best in education.

While everyone can theoretically teach on Skillshare, Skillshare has measures to ensure that the people teaching via the platform are qualified.

Particularly with the platform’s premium courses, Skillshare hosts lessons from industry leaders, creators, and subject matter experts. How does Skillshare ensure this? By keeping track of how reputable and reliable the teacher is via an online rating system.

Each class page allows the student to check relevant information about their teacher (such as the average rating for trust and reputation and so on). The teachers’ profile pages also offer a glimpse at how long they’ve been in this line of work.

If you’re a website owner who is seeking to increase his or her web traffic, you’ll find that planning to use the platform to teach will greatly benefit you. You’ll definitely enjoy the significant traffic boost that your affiliation with Skillshare and your courses will bring to your website (I know I did!), and you’ll also be able to build your mailing list with more email addresses of Skillshare students.

4. Skillshare is a business with a heart.

If the above points aren’t enough to convince you, this might be. Part of the proceeds collected for some of the classes on the Skillshare platform actually go to charities.

You can learn AND help our brothers and sisters in need with Skillshare. The platform does tie-ups with teachers, designing special classes to provide assistance to non-profit organizations who are in need of financial support.

5. Premium membership is well worth the price of admission.

And now, we move on to the top reason: the Premium Membership option.

Being a Premium Member will grant you unlimited access to all Skillshare classes, on top of  additional special features, like being able to view the courses offline. Premium membership also opens the floodgates to even more new and exciting educational content.

I’m teaching on Skillshare, and I’m finding that I enjoy watching some of the courses there myself! Like I said, it’s never too late to learn. And with Skillshare, learning is never too difficult or complicated.

In fact, I feel so strongly about Skillshare’s Premium Membership that I want you to experience it and see for yourself why I’m so sold on the concept. Sign up for Skillshare Premium Enrolment by clicking this link, and you’ll get a special bonus: 30 days of learning, on the house! For about a month, you’ll have free access to Skillshare’s amazing range of premium courses. You can try them and learn as much as you can, at no cost.

In fact, why not try some of the courses I’ve uploaded to the platform? To make the most out of social media and email marketing, you must learn the best kinds of content to go with either platform. Try my course on How to Create Engaging Social Media Content and you’ll learn the essentials of crafting content for Facebook, Twitter, Instagram, and other popular social media sites to generate leads and ultimately maximize your ROI.

I also have a premium course available for your consumption. It’s a course on How to Create a High Converting Sales Funnel for Your Facebook Ad Campaigns. With the insights you’ll gain from this course, you’ll get a pro-level understanding of what your target market needs and how you can give it to them at the current stage of the buyer’s journey they are in. (Read this to better understand why knowing how to create a sales funnel is absolutely essential for your Facebook ad strategy.) All you need to do to access this special course  is to sign up for premium membership here. Try it today!

It’s time for you to give Skillshare a shot.


Author: Liz Azyan

Liz Azyan is the CEO & Founder of Digital Matchbox. Digital Matchbox is a boutique digital agency based in London, UK that can help you or your business spark your online presence.

Follow Liz:

Should you get your knickers in a twist over algorithms?

Algorithms (and why you shouldn’t get your knickers in a twist about them)
Algorithms (and why you shouldn’t get your knickers in a twist about them)

By: Liz Azyan

Are ever-changing online platform algorithms cramping your marketing style? Here’s why you should still focus more on your message than anything else.

As the saying goes, the only thing in this world that’s permanent is change — and that statement is about as true as it gets, as far as the world of online marketing is concerned.

The digital landscape has become synonymous with upgrading and updating.  From company websites redesigning and relaunching their pages to antivirus software getting constant updates to fight the steady arrival of new viruses and malware, one can say that the Internet not only allows change — it makes it a necessity.

Algorithms, of course, are no different.

In order for search engines and social media platforms to determine the kind and quality of content that would appear on their search results and news feeds, respectively, they are powered by algorithms.

In essence, an algorithm is a ranking system of sorts, determined by preset standards of quality and relevance in order to display the best results possible.

It is because of these algorithms that online marketing has become a tight competition that forces marketers to avoid getting complacent and get them used to thinking of brand new and effective strategies as they go along.

Now, algorithms don’t stay the same. Google, for instance, reportedly changes up its algorithm once every two weeks. Some even say that they change the algorithm 500 to 600 times a year! We can never really know for sure, since the search engine giant doesn’t really share this kind of information.

It is apparent, though, that these algorithm changes actually have a significant impact on campaigns and brand prominence in general. Another example: Facebook has been known to mix it up as well, and some say that they even do it every couple of weeks!

Now, this constant changing of online algorithms does have its purpose.  Mainly, this gives smaller businesses a chance to shine with some really well-written content (instead of just letting those who are already at the top to gain even more recognition).

Unfortunately, due to the tight and competitive nature of marketing as a whole, the knowledge that algorithms exist, change, and (in many ways) determine the success of a campaign has led to some marketers treating their strategies as less of a way to get their message across to the right target audience and more of a quest to always be the first item on the search engine results page, or the most prominent post on everyone’s news feeds.

This focus on algorithms leaves marketers scratching their heads about what to post.  Would an image get more engagement? Would posting this funny video get my page more attention? What if it’s just text - would it get passed around or ignored?

Another area that isn’t so clear here is how your online behavior affects your ranking. Do you hit the Like button on your own posts? Do you hop on the trending hashtags and hope that the increased exposure will get your brand the attention you feel it needs?

Whether it’s coming up with ways to make your content more visible on your target market’s timelines, figuring out how to get your YouTube videos suggested alongside an influencer’s own video content, or getting your podcast trending on iTunes, more and more marketers are finding reasons to obsess over algorithms.

And I don’t think that this is appropriate or healthy for your brand at all.

Content is well and truly still King

There’s a reason why we say that content is king, and that’s not just because we need more content to rank higher on search engine results. The content that you publish has to reflect the heart and soul of your brand — and it should not center on algorithms alone.

Sure, I understand that there are so many questions that we, as marketers, need to be aware of and to understand. After all, our craft is an investment, and we’re in this business to get our target market’s attention, plain and simple.

Sometimes, though, you have to stop and think: What truly matters, at the end of the day? What should we really be focusing on?

Think about it...

  • As a content creator, how would you feel about being severely limited in what you say or plan, just so long as you meet the supposed requirements of an algorithm to put you on Google’s radar?
  • As a marketer, how would you feel about sacrificing your company’s unique branding and message, just to perpetually chase after that magical ranking system you want to be on top of?
  • As a business owner, how would you feel about having to throw your understanding of your audience — your intuition and analysis of the kind of content that would really resonate with your present and potential customers — out the window, in favor of just resorting to content generating tactics that you wouldn’t normally resort to, just to outrank everyone else?

What you should do

Well, here’s what I think.

I think we should strike a balance when it comes to creating content. I think we should consider algorithms AND the things that matter when we craft our message.

Imagine finding the love of your life and deciding that you want to do everything you can, just to get their attention. Your strategy is to give gifts, spend a lot of money, be around the person all the time, and other similar tactics. Sure, the person will notice you, all right, and they would probably etch you in their memory. This isn’t a guarantee, though, that they will fall in love with you, or at the very least reciprocate your feelings.

See, it’s one thing to know what a person likes or dislikes — but it’s another (and equally important) thing entirely to make them like and know you, too. Your goal shouldn’t just be to say the right words; it should be to give them a reason to feel the same warmth you feel about them.

Believe in your message

Going back to digital marketing — remember this:In its essence, a powerful message does not have to rely on imagery to be effective.  If the core of your brand is something that your target audience can appreciate and embrace — if you espouse the same values your target market does — you do not have to put all your eggs into

Besides, search engines and social media platforms rarely share information about their algorithm changes, and with good reason. These measures are in place to prevent people from gaming the system, not to encourage it.

When you come across the nth list of the week about supposed algorithm-based “best practices” for social media platforms and search engines, take them with a pinch of salt. Don’t let your marketing revolve around an algorithm-based strategy. Remember that, at the end of the day, that’s exactly what it is: A strategy, and nothing more.

Instead, focus on tailoring just the right message to capture the essence of your brand. That’s not to say that you should junk the idea of ranking permanently; all I’m trying to tell you is that you should not let it dictate the way you craft content or deliver your messages.

Focus too much on style instead of substance, and your brand will end up losing what makes it so distinct and special.

And no one, customer or otherwise, can fall in love with an empty shell.

Now that you’ve read my thoughts on the matter, allow me to help you take your messaging to the next level. Learn how you can devise and prepare an excellent and effective range of content for Facebook, Twitter, Instagram and other popular social media sites. Check out my collaboration with Skillshare, How to Create Engaging Social Media Content, to learn how you can skillfully craft high-quality content to get you a better ROI.

Algorithms (and why you shouldn’t get your knickers in a twist about them)

Author: Liz Azyan

Liz Azyan is the CEO & Founder of Digital Matchbox. Digital Matchbox is a
boutique digital agency based in London, UK that can help you or your
business spark your online presence.

Follow Liz:

Why you shouldn’t be fooled by entrepreneur “success stories”

Why you shouldn’t be fooled by entrepreneur “success stories”
Why you shouldn’t be fooled by entrepreneur “success stories”

Hearing about success stories of entrepreneurs can be inspiring — but they can also throw you off-course.
Here’s how to avoid that:

Every once in a while, we hear an inspiring rags-to-riches story of an entrepreneur who rose from the bottom all the way to seemingly unreachable heights. Sometimes, it’s a young business tycoon-in-the-making who came up with a million-dollar idea and ran with it. Other times, it’s a luckless entrepreneur who gave the art of business one last shot, and was rewarded with success they never imagined.

On other occasions still, it’s a longtime businessman who implemented one small change in their business operations — a change that would prove to be remarkably effective in taking their enterprise to the top.

These stories are meant to motivate us and to inspire us. “If this entrepreneur can, so can I!” More often than not, though, they also serve as unwelcome, self-imposed warning signs — or worse, expiration dates. After all, who wouldn’t feel the pressure to do ridiculously well at business upon hearing the success story of a startup led by a newbie half your age?

Who wouldn’t be persuaded to follow in the footsteps of that one successful entrepreneur by making the same organizational changes that they did, regardless of whether or not said changes would be a good fit for your business? And who wouldn’t be inspired to keep soldiering on after hearing about that one businessman who never gave up — even when things are clearly going south for you, and quickly getting out of hand?

The truth about entrepreneur “success stories”

Here’s the problem. Those stories that talk about people who supposedly succeed in their business ventures within such a short period of time? They hardly ever tell the whole story.

If you think success REALLY came that easily to anyone who “tried hard enough” — if you honestly believe that entrepreneurs who claim to be enjoying 7-figure profits on a monthly basis are giving you all the dirty details of their path to success — you are terribly mistaken.

More often than not, it wasn’t just their determination or resourcefulness that allowed them to achieve the success they enjoyed. In some cases, it’s knowing the right people and reaching out to the right benefactors. Sometimes, these success stories are about entrepreneurs who were either already successful in some other area of life, or had the financial advantage or sufficient clout to charge into business with the bravado of an unapologetic daredevil.

And therein lies the danger of putting too much faith into these entrepreneur “success stories”: They unintentionally become deadlines — and unhealthy benchmarks for success.

When you start comparing yourself to others who, due to a combination of factors that simply cannot be anticipated, have met a significant degree of success at an impressive stage in the game, you begin doubting yourself when you fall short of goals that may be a bit too challenging and unfair for yourself to begin with.

You might end up quitting that business idea after just 3 months because you weren’t seeing the returns you were expecting, or stubbornly hold on to a terrible business idea, hemorrhaging your finances until you realize that you should have let go and tried something else early on.

Why the only success story that should matter is yours

Now, I’m not saying that all of these success stories are a load of baloney. Far from it, in fact — I do believe that these can inspire us and point us in the right direction. However, when you start closely patterning your business operations and style to whichever instant success story you choose, you are putting your enterprise at risk. Instead of focusing on a strategy that would work for your brand, you’re too busy trying to ape someone else’s.

I recognize that it’s a stretch to tell you not to compare yourself to others. I think being competitive is ingrained in our DNA. In times of doubt, however, here are a few things you should remember to stay on track and never lose sight of the goal.

1. Go at your own pace.

Just because it worked for another entrepreneur doesn’t mean it would for you, too. There is no be-all, end-all approach to business. It takes considerable skill and patience to meet success. If it happens for you at a shorter time, great! If it doesn’t, well, don’t give up just yet. No one’s chasing after you.

2. Identify opportunities — and dead ends, too.

In the same way that we have to be sharp and attentive enough to identify opportunities as they come, we also need to be able to tell if what we’re doing is no longer worth it. There’s no use in pushing for a business idea if you know it’s just not going to work.

Things are not going to magically be all right, just because of your grit and gumption. Sometimes, a bad idea is a bad idea. Being a good entrepreneur means knowing how to distinguish the good from the bad.

3. Learn not just from success stories, but also from cautionary tales.

The world of business is full of just as many stories of failure as — or perhaps, even more than — tales of success. You would do well as an entrepreneur to learn from these experiences.

Don’t blindly accept every seemingly amazing business story at face value.  Instead, learn as much as you can from others’ ups and downs, so that you can avoid the mistakes they made.

4. Accept your limitations — and find a way to work around them.

Everyone has different resources, connections, and capabilities. Not everyone has access to the same tools and advantages as a lucky handful of so-called “instant success stories.” The sooner you come to terms with the fact that there are just some things you can’t do with your business, the easier it will be for you to figure out ways to compensate.

That said, it’s time for you to start crafting your own entrepreneur “success story.” And to do that, you need to learn how to maximize the resources you have on hand. Start with your social media accounts — specifically, the content you publish on Facebook, Twitter, and other platforms. Check out my collaboration with Skillshare, How to Create Engaging Social Media Content, to learn how you can skillfully craft high-quality content to get you a better ROI.

Why you shouldn’t be fooled by entrepreneur “success stories”

Author: Liz Azyan

Liz Azyan is the CEO & Founder of Digital Matchbox. Digital Matchbox is a boutique digital agency based in London, UK that can help you or your business spark your online presence.

Follow Liz:

Download this infographic.

Embed Our Infographic On Your Site!