Gather All Social Media Data Into One Report with Just One Platform

Social media reporting
Social media reporting

By: Liz Azyan

See how a single tool combines all social media engagement data. Reporting has never been this easy for all marketers, and satisfying for customers.

I bet you all heard the popular phrase by management thinker Peter Drucker.

“If you can’t measure it, you can’t improve it.”

Former Chairman and CEO of Thomas Nelson Publishers, and now a personal development and productivity thought leader, Michael Hyatt, also expanded it a little bit with “What you don’t measure, you cannot improve.”

For us digital marketers, the second statement is kind of a stronger one. If we don’t measure the performance of our marketing activities, we will never know how we can improve the results.

At Digital Matchbox, we manage social media for multiple clients. Data is getting big. The more we can provide to our clients and the better we are at explaining the statistics with them - whether they be low or high numbers - the more we are capable of showing to them we are making sense of everything that we do on social media for their success.

Some of the questions our clients ask are listed below.

  1. How many likes did we get per post?
  2. How many followers do we get per week on average?
  3. Is Instagram the best social channel for us?
  4. Do we have celebrity followers, or influencers, perhaps?
  5. Did we get over a hundred comments on our recent Facebook campaign?
  6. Which types of content are the most effective?
  7. What’s the best time of the day to publish content on Facebook?

These questions prove only one thing: clients want to see numbers.

So, as a social media marketer, do you have all these data waiting for your review in just one place? Or do you use multiple tools to arrive at the numbers?

We get everything in one single place.

Meet Digital Matchbox PRO

When we launched Digital Matchbox PRO, It was a breath of fresh air. A week later, our social media team couldn’t get their eyes off the screen because of the numbers they can easily pull out for our client’s reports. We have made the task of gathering all the data that our clients need less time-consuming and more fulfilling.

So why Digital Matchbox PRO?

It simply makes creating a Social Media Engagement Report for clients easy and fast.

You can just sit back and trust that your marketing campaign will perform at peak efficiency with the right hands working on it - hands that don’t necessarily have to be yours.

What you can measure in Digital Matchbox PRO's report

  1. Get the opportunity to see how a client’s following on all social media platforms has grown over time
  2. Identify which channels are losers and gainers
  3. Experience the tool’s clever probability formula for identifying how many posts were published during the day and the degree of engagement they got
  4. Identify brand advocates and influencers who are actively engaging with your client’s posts.
  5. See top performing posts via likes and clicks
  6. Discovers what types of photos work best on different channels

Now, you can have a great team of professionals at your disposal, without having to worry about their training, or their salary, or how to keep them on board and motivated. That’s the agency’s problem. On your end, all you have to do is provide guidelines and expect good output.

social media reporting

Why Digital Matchbox PRO's engagement reports rock

As a digital agency, our social media team is dependent on Digital Matchbox PRO’s social media engagement report. It’s easy to assess why.

We get a bird’s eye view of our client’s social media presence on a daily basis. We can also easily identify the demographics of their following and adjust our tone accordingly to match that of their audience.

As for content, deciding on when or what types of content to post is highly dependent on the reports we get. We don’t post what the social media team feels is great for the client. Everything is based from the report because they translate audience habits.

We map out strategic plans to strengthen campaigns.

We discover other opportunities for our clients in terms of generating leads and more.

Pretty cool, right?

We cannot stress enough how demonstrating ROI to clients through social media analytics is extremely beneficial for marketers. It’s possible with Digital Matchbox PRO. If you want to deliver the results they need, you gotta have something to measure.

Aside from deciding on your core message, you also need to worry about developing the right elements that will accurately and adequately send your message across. Why burden yourself with all the hassle, when you can hire a done-for-you team?

Now is the time to give Digital Matchbox PRO a shot. Don’t keep your clients waiting when you can actually update them on a weekly instead of a monthly basis. They will appreciate you for that. We recommend using Digital Matchbox PRO’s audience analytics and more features. Sign up for a 14-day trial here.

Social media reporting

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Author: Liz Azyan

Liz Azyan is the CEO & Founder of Digital Matchbox. Digital Matchbox is a boutique digital agency based in London, UK that can help you or your business spark your online presence.

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5 reasons why I love Skillshare (and why you should too)


For people passionate about teaching and learning, Skillshare is a godsend. Learn why it’s one of the best online platforms you could ever be on:

I’ve always believed that learning is a continuous journey. No matter where you are in life right now, you never really stop acquiring new skills or building up existing ones. You always have the option to improve yourself by simply being open to learning new things.

That’s why, when I discovered Skillshare and learned more about it and how it works, I fell in love almost instantly.

Before I get too ahead of myself, let me give you a brief background on what Skillshare is. Marketed as “a learning community for creators and makers,” Skillshare is a learning platform that welcomes both teachers and students alike. Anyone who seeks to discover new skills and competencies across five categories (Creative Arts, Culinary Arts, Entrepreneurship, Lifestyle, and Technology) or enhance the skills he or she already has is welcome to join, at a frankly minimal cost.

Now, if your interests lie more on the teaching side of things, Skillshare just might be for you, too, as it allows you to become a teacher and upload your own courses . Through Skillshare, you can earn money while indulging your passion for teaching.

What makes it so different from other learning platforms, you ask?

1. Skillshare is driven by creativity and a desire to learn - and teach - ANYTHING.

Skillshare’s mission statement is “to unlock the world’s creativity.” The platform is designed to enable creatives from all over the world to use their talents and skills in a manner that not only earns them money, but also benefits people seeking to learn.

Skillshare equips educators with the ability to share their knowledge to much wider audience. Gone are the physical barriers that typically stand in the way of effective education. In its place is a secure and reliable platform for learning that provides educators with the tools they need to be able to share their knowledge effectively.

When you choose any of the five aforementioned Skillshare categories, you can further drill down to a specific course that you want to master. And believe me, there is a wide selection of specialized topics that you can choose from.

Want to brush up on your programming skills? Find the appropriate course under the Technology category. Looking to impress your friends and loved ones with your expert cooking skills at your next family gathering? Take one of the numerous courses under the Culinary Arts category.

The possibilities for learning new skills are endless with Skillshare. Endless, and ever-expanding.

2. Skillshare is incredibly easy to navigate (and incredibly affordable).

My experience with other learning platforms has sometimes lead to puzzlement and a bit of frustration. Some are difficult to navigate, while others are designed in a way that just looks confusing.

Skillshare understands that the user experience matters. This is why the Skillshare site allows you to browse through courses and teacher profiles with ease, enabling you to find exactly what you want and need.

The classes are well-designed and offered at a relatively cheap price. All you need to do to access all the courses on the platform is to subscribe to Skillshare. At $10 a month, that’s quite a bargain!

3. With Skillshare, you know you’re getting only the best in education.

While everyone can theoretically teach on Skillshare, Skillshare has measures to ensure that the people teaching via the platform are qualified.

Particularly with the platform’s premium courses, Skillshare hosts lessons from industry leaders, creators, and subject matter experts. How does Skillshare ensure this? By keeping track of how reputable and reliable the teacher is via an online rating system.

Each class page allows the student to check relevant information about their teacher (such as the average rating for trust and reputation and so on). The teachers’ profile pages also offer a glimpse at how long they’ve been in this line of work.

If you’re a website owner who is seeking to increase his or her web traffic, you’ll find that planning to use the platform to teach will greatly benefit you. You’ll definitely enjoy the significant traffic boost that your affiliation with Skillshare and your courses will bring to your website (I know I did!), and you’ll also be able to build your mailing list with more email addresses of Skillshare students.

4. Skillshare is a business with a heart.

If the above points aren’t enough to convince you, this might be. Part of the proceeds collected for some of the classes on the Skillshare platform actually go to charities.

You can learn AND help our brothers and sisters in need with Skillshare. The platform does tie-ups with teachers, designing special classes to provide assistance to non-profit organizations who are in need of financial support.

5. Premium membership is well worth the price of admission.

And now, we move on to the top reason: the Premium Membership option.

Being a Premium Member will grant you unlimited access to all Skillshare classes, on top of  additional special features, like being able to view the courses offline. Premium membership also opens the floodgates to even more new and exciting educational content.

I’m teaching on Skillshare, and I’m finding that I enjoy watching some of the courses there myself! Like I said, it’s never too late to learn. And with Skillshare, learning is never too difficult or complicated.

In fact, I feel so strongly about Skillshare’s Premium Membership that I want you to experience it and see for yourself why I’m so sold on the concept. Sign up for Skillshare Premium Enrolment by clicking this link, and you’ll get a special bonus: 30 days of learning, on the house! For about a month, you’ll have free access to Skillshare’s amazing range of premium courses. You can try them and learn as much as you can, at no cost.

In fact, why not try some of the courses I’ve uploaded to the platform? To make the most out of social media and email marketing, you must learn the best kinds of content to go with either platform. Try my course on How to Create Engaging Social Media Content and you’ll learn the essentials of crafting content for Facebook, Twitter, Instagram, and other popular social media sites to generate leads and ultimately maximize your ROI.

I also have a premium course available for your consumption. It’s a course on How to Create a High Converting Sales Funnel for Your Facebook Ad Campaigns. With the insights you’ll gain from this course, you’ll get a pro-level understanding of what your target market needs and how you can give it to them at the current stage of the buyer’s journey they are in. (Read this to better understand why knowing how to create a sales funnel is absolutely essential for your Facebook ad strategy.) All you need to do to access this special course  is to sign up for premium membership here. Try it today!

It’s time for you to give Skillshare a shot.


Author: Liz Azyan

Liz Azyan is the CEO & Founder of Digital Matchbox. Digital Matchbox is a boutique digital agency based in London, UK that can help you or your business spark your online presence.

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8 Reasons to Use Digital Matchbox PRO’s Social Media Management Features

Digital Matchbox PRO
Digital Matchbox PRO

By: Liz Azyan

Who are you?

Are you...

  • a small business owner with a packed schedule most of the time?
  • an aspiring blogger who wants to be hands-on with the writing, photography, and video editing on every page of your website?
  • a marketing agency looking for other alternatives to save on money and time while using different apps to satisfy your clients.

You enjoy great revenue on your business, but your customers wonder why you only have few followers on your social media platforms.

It can be painful to have to do so many things with just a little time ensuring you have a rock solid online presence. It may feel like that there is no tool out there to satisfy all your needs when running your social media.

Wait! You say no tool available out there at all? We introduce you to Digital Matchbox PRO!

If you haven’t encountered Digital Matchbox PRO before, it’s time that you sit back and hear us out. Why? Because we’ve been enjoying what they are doing for us to keep up with the needs of our clients!

Here are 8 best reasons why you should include Digital Matchbox PRO as your go-to social media management software.

1. Instagram automation

As the fastest growing social media platform today, brands and businesses must include Instagram in their social media strategy. We know you want to increase your reach. No business would never want to generate awareness for their brand. Every business owner want people to be talking about their brand.

Achieve all those with Digital Matchbox PRO’s Instagram automation tools.

2. Easily attach videos to your social posts - with emojis even

When 2017 started, social media predictions written on the web pointed to one direction: video. Video is making more impact than ever in social media. Digital Matchbox PRO’s Compose Box allows you to attach videos to your social posts. Plus, connect with your audience on a more personal level by inserting your favorite emojis to your captions.  

3. Tag people on your Facebook posts

Tagging personalities or brands is a great way to get eyes browsing over your Facebook page. When before you can only do that within Facebook Page’s Publishing Tools, now you can tag people to your Facebook posts within Digital Matchbox PRO. So convenient, right?

4. Task completion reports

Viewing your team’s rate at which they complete tasks on a social media management tool? It is possible! Larger teams can manage their workflows and improve reports with Digital Matchbox PRO’s feature called Response Time Reports.

5. Team collaboration

You want systems in place when managing social media for your business. Delegate social media conversations and tasks in the most effective way with Digital Matchbox PRO’s team collaboration tools.

6. Numerous integrations

Known for having more integrations than any other tool, Digital Matchbox PRO has a flexible API which makes it easy to implement various app integrations. Some of these widely used app integrations are Dropbox, Google Drive, Slack, Canva, and a whole lot more.

7. Referrals programme

We like rewards. You like rewards. We all love rewards!

Already enjoying our platform? Our current customers are already getting cash rewards for referring  Digital Matchbox PRO to their friends and family. These rewards are super awesome that we just can’t hide our excitement. If you know of people who would benefit from Digital Matchbox PRO, refer them to us and enjoy cash rewards. Become our affiliate!

8. Our new in-dashboard help & tooltips

For years, I've been looking for a way to easily help our users learn how to use our dashboard more easily. In the first iteration of the dashboard, we launched an online course to help users get acquainted with our dashboard. And it worked well, to an extent.

After getting feedback from our users, we realized that they wanted more on-demand type of help, within the dashboard itself. It took us a while to find a solution, but I'm happy to announce that we've finally found it...

Introducing, our brand new in-dashboard help & support and tooltips. Now our new and current users can self-help themselves to help and information that they need immediately from without our dashboard itself. No need to go to a different site to log a support ticket and access our knowledge base. Everything is right there, in our dashboard. Easily and instantly accessible whenever you need it.

You don’t want to be left behind with the latest trends in social media management. That’s a must if you want to build the online presence of your business further. Give Digital Matchbox PRO a try and we’ll be with you to help you out every step of the way. Sign up for a 14-day trial here.

Digital Matchbox PRO

Author: Liz Azyan

Liz Azyan is the CEO & Founder of Digital Matchbox. Digital Matchbox is a boutique digital agency based in London, UK that can help you or your business spark your online presence.

Follow Liz:

Should you get your knickers in a twist over algorithms?

Algorithms (and why you shouldn’t get your knickers in a twist about them)
Algorithms (and why you shouldn’t get your knickers in a twist about them)

By: Liz Azyan

Are ever-changing online platform algorithms cramping your marketing style? Here’s why you should still focus more on your message than anything else.

As the saying goes, the only thing in this world that’s permanent is change — and that statement is about as true as it gets, as far as the world of online marketing is concerned.

The digital landscape has become synonymous with upgrading and updating.  From company websites redesigning and relaunching their pages to antivirus software getting constant updates to fight the steady arrival of new viruses and malware, one can say that the Internet not only allows change — it makes it a necessity.

Algorithms, of course, are no different.

In order for search engines and social media platforms to determine the kind and quality of content that would appear on their search results and news feeds, respectively, they are powered by algorithms.

In essence, an algorithm is a ranking system of sorts, determined by preset standards of quality and relevance in order to display the best results possible.

It is because of these algorithms that online marketing has become a tight competition that forces marketers to avoid getting complacent and get them used to thinking of brand new and effective strategies as they go along.

Now, algorithms don’t stay the same. Google, for instance, reportedly changes up its algorithm once every two weeks. Some even say that they change the algorithm 500 to 600 times a year! We can never really know for sure, since the search engine giant doesn’t really share this kind of information.

It is apparent, though, that these algorithm changes actually have a significant impact on campaigns and brand prominence in general. Another example: Facebook has been known to mix it up as well, and some say that they even do it every couple of weeks!

Now, this constant changing of online algorithms does have its purpose.  Mainly, this gives smaller businesses a chance to shine with some really well-written content (instead of just letting those who are already at the top to gain even more recognition).

Unfortunately, due to the tight and competitive nature of marketing as a whole, the knowledge that algorithms exist, change, and (in many ways) determine the success of a campaign has led to some marketers treating their strategies as less of a way to get their message across to the right target audience and more of a quest to always be the first item on the search engine results page, or the most prominent post on everyone’s news feeds.

This focus on algorithms leaves marketers scratching their heads about what to post.  Would an image get more engagement? Would posting this funny video get my page more attention? What if it’s just text - would it get passed around or ignored?

Another area that isn’t so clear here is how your online behavior affects your ranking. Do you hit the Like button on your own posts? Do you hop on the trending hashtags and hope that the increased exposure will get your brand the attention you feel it needs?

Whether it’s coming up with ways to make your content more visible on your target market’s timelines, figuring out how to get your YouTube videos suggested alongside an influencer’s own video content, or getting your podcast trending on iTunes, more and more marketers are finding reasons to obsess over algorithms.

And I don’t think that this is appropriate or healthy for your brand at all.

Content is well and truly still King

There’s a reason why we say that content is king, and that’s not just because we need more content to rank higher on search engine results. The content that you publish has to reflect the heart and soul of your brand — and it should not center on algorithms alone.

Sure, I understand that there are so many questions that we, as marketers, need to be aware of and to understand. After all, our craft is an investment, and we’re in this business to get our target market’s attention, plain and simple.

Sometimes, though, you have to stop and think: What truly matters, at the end of the day? What should we really be focusing on?

Think about it...

  • As a content creator, how would you feel about being severely limited in what you say or plan, just so long as you meet the supposed requirements of an algorithm to put you on Google’s radar?
  • As a marketer, how would you feel about sacrificing your company’s unique branding and message, just to perpetually chase after that magical ranking system you want to be on top of?
  • As a business owner, how would you feel about having to throw your understanding of your audience — your intuition and analysis of the kind of content that would really resonate with your present and potential customers — out the window, in favor of just resorting to content generating tactics that you wouldn’t normally resort to, just to outrank everyone else?

What you should do

Well, here’s what I think.

I think we should strike a balance when it comes to creating content. I think we should consider algorithms AND the things that matter when we craft our message.

Imagine finding the love of your life and deciding that you want to do everything you can, just to get their attention. Your strategy is to give gifts, spend a lot of money, be around the person all the time, and other similar tactics. Sure, the person will notice you, all right, and they would probably etch you in their memory. This isn’t a guarantee, though, that they will fall in love with you, or at the very least reciprocate your feelings.

See, it’s one thing to know what a person likes or dislikes — but it’s another (and equally important) thing entirely to make them like and know you, too. Your goal shouldn’t just be to say the right words; it should be to give them a reason to feel the same warmth you feel about them.

Believe in your message

Going back to digital marketing — remember this:In its essence, a powerful message does not have to rely on imagery to be effective.  If the core of your brand is something that your target audience can appreciate and embrace — if you espouse the same values your target market does — you do not have to put all your eggs into

Besides, search engines and social media platforms rarely share information about their algorithm changes, and with good reason. These measures are in place to prevent people from gaming the system, not to encourage it.

When you come across the nth list of the week about supposed algorithm-based “best practices” for social media platforms and search engines, take them with a pinch of salt. Don’t let your marketing revolve around an algorithm-based strategy. Remember that, at the end of the day, that’s exactly what it is: A strategy, and nothing more.

Instead, focus on tailoring just the right message to capture the essence of your brand. That’s not to say that you should junk the idea of ranking permanently; all I’m trying to tell you is that you should not let it dictate the way you craft content or deliver your messages.

Focus too much on style instead of substance, and your brand will end up losing what makes it so distinct and special.

And no one, customer or otherwise, can fall in love with an empty shell.

Now that you’ve read my thoughts on the matter, allow me to help you take your messaging to the next level. Learn how you can devise and prepare an excellent and effective range of content for Facebook, Twitter, Instagram and other popular social media sites. Check out my collaboration with Skillshare, How to Create Engaging Social Media Content, to learn how you can skillfully craft high-quality content to get you a better ROI.

Algorithms (and why you shouldn’t get your knickers in a twist about them)

Author: Liz Azyan

Liz Azyan is the CEO & Founder of Digital Matchbox. Digital Matchbox is a
boutique digital agency based in London, UK that can help you or your
business spark your online presence.

Follow Liz:

Why you shouldn’t be fooled by entrepreneur “success stories”

Why you shouldn’t be fooled by entrepreneur “success stories”
Why you shouldn’t be fooled by entrepreneur “success stories”

Hearing about success stories of entrepreneurs can be inspiring — but they can also throw you off-course.
Here’s how to avoid that:

Every once in a while, we hear an inspiring rags-to-riches story of an entrepreneur who rose from the bottom all the way to seemingly unreachable heights. Sometimes, it’s a young business tycoon-in-the-making who came up with a million-dollar idea and ran with it. Other times, it’s a luckless entrepreneur who gave the art of business one last shot, and was rewarded with success they never imagined.

On other occasions still, it’s a longtime businessman who implemented one small change in their business operations — a change that would prove to be remarkably effective in taking their enterprise to the top.

These stories are meant to motivate us and to inspire us. “If this entrepreneur can, so can I!” More often than not, though, they also serve as unwelcome, self-imposed warning signs — or worse, expiration dates. After all, who wouldn’t feel the pressure to do ridiculously well at business upon hearing the success story of a startup led by a newbie half your age?

Who wouldn’t be persuaded to follow in the footsteps of that one successful entrepreneur by making the same organizational changes that they did, regardless of whether or not said changes would be a good fit for your business? And who wouldn’t be inspired to keep soldiering on after hearing about that one businessman who never gave up — even when things are clearly going south for you, and quickly getting out of hand?

The truth about entrepreneur “success stories”

Here’s the problem. Those stories that talk about people who supposedly succeed in their business ventures within such a short period of time? They hardly ever tell the whole story.

If you think success REALLY came that easily to anyone who “tried hard enough” — if you honestly believe that entrepreneurs who claim to be enjoying 7-figure profits on a monthly basis are giving you all the dirty details of their path to success — you are terribly mistaken.

More often than not, it wasn’t just their determination or resourcefulness that allowed them to achieve the success they enjoyed. In some cases, it’s knowing the right people and reaching out to the right benefactors. Sometimes, these success stories are about entrepreneurs who were either already successful in some other area of life, or had the financial advantage or sufficient clout to charge into business with the bravado of an unapologetic daredevil.

And therein lies the danger of putting too much faith into these entrepreneur “success stories”: They unintentionally become deadlines — and unhealthy benchmarks for success.

When you start comparing yourself to others who, due to a combination of factors that simply cannot be anticipated, have met a significant degree of success at an impressive stage in the game, you begin doubting yourself when you fall short of goals that may be a bit too challenging and unfair for yourself to begin with.

You might end up quitting that business idea after just 3 months because you weren’t seeing the returns you were expecting, or stubbornly hold on to a terrible business idea, hemorrhaging your finances until you realize that you should have let go and tried something else early on.

Why the only success story that should matter is yours

Now, I’m not saying that all of these success stories are a load of baloney. Far from it, in fact — I do believe that these can inspire us and point us in the right direction. However, when you start closely patterning your business operations and style to whichever instant success story you choose, you are putting your enterprise at risk. Instead of focusing on a strategy that would work for your brand, you’re too busy trying to ape someone else’s.

I recognize that it’s a stretch to tell you not to compare yourself to others. I think being competitive is ingrained in our DNA. In times of doubt, however, here are a few things you should remember to stay on track and never lose sight of the goal.

1. Go at your own pace.

Just because it worked for another entrepreneur doesn’t mean it would for you, too. There is no be-all, end-all approach to business. It takes considerable skill and patience to meet success. If it happens for you at a shorter time, great! If it doesn’t, well, don’t give up just yet. No one’s chasing after you.

2. Identify opportunities — and dead ends, too.

In the same way that we have to be sharp and attentive enough to identify opportunities as they come, we also need to be able to tell if what we’re doing is no longer worth it. There’s no use in pushing for a business idea if you know it’s just not going to work.

Things are not going to magically be all right, just because of your grit and gumption. Sometimes, a bad idea is a bad idea. Being a good entrepreneur means knowing how to distinguish the good from the bad.

3. Learn not just from success stories, but also from cautionary tales.

The world of business is full of just as many stories of failure as — or perhaps, even more than — tales of success. You would do well as an entrepreneur to learn from these experiences.

Don’t blindly accept every seemingly amazing business story at face value.  Instead, learn as much as you can from others’ ups and downs, so that you can avoid the mistakes they made.

4. Accept your limitations — and find a way to work around them.

Everyone has different resources, connections, and capabilities. Not everyone has access to the same tools and advantages as a lucky handful of so-called “instant success stories.” The sooner you come to terms with the fact that there are just some things you can’t do with your business, the easier it will be for you to figure out ways to compensate.

That said, it’s time for you to start crafting your own entrepreneur “success story.” And to do that, you need to learn how to maximize the resources you have on hand. Start with your social media accounts — specifically, the content you publish on Facebook, Twitter, and other platforms. Check out my collaboration with Skillshare, How to Create Engaging Social Media Content, to learn how you can skillfully craft high-quality content to get you a better ROI.

Why you shouldn’t be fooled by entrepreneur “success stories”

Author: Liz Azyan

Liz Azyan is the CEO & Founder of Digital Matchbox. Digital Matchbox is a boutique digital agency based in London, UK that can help you or your business spark your online presence.

Follow Liz:

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