What is done-for-you digital marketing, exactly, beyond what its name implies? Find out why it just might be perfect for your business.
As a business owner, you already know that running a business comes with a set of seriously challenging (and time-consuming) responsibilities. From balancing your financials to developing your marketing strategy, every aspect of your business operations plays an essential role in ensuring the success of your business as a whole.
Let’s focus on the marketing side of things. To be more specific, digital marketing. Chances are you’ve already made the leap (or, at the very least, are thinking of it). You may even have a plan already — perhaps you already have your social media posting schedule mapped out, or maybe you’re in the middle of writing your first blog or putting your first video together.
If that’s the case, then you’re also already aware of how hard it is to handle your own digital marketing.
Well, it’s technically not impossible. Realistically, you CAN take care of your digital marketing yourself. As a business-oriented person, however, I’m sure you know the importance of weighing cost versus benefit. In other words, is the time you’ll be investing in handling your own digital marketing worth your ROI… AND the other tasks you won’t be able to focus on?
Not only will you have to do everything yourself, there’s also no room for mistakes. An erroneously planned digital marketing strategy means your ad money will go down the drain. In the end, without proper knowledge and support, you’ll end up spending more than you thought you saved by not hiring anyone full-time!
The good news is – you don’t need a full-time digital marketing team.
Done-for-you digital marketing is exactly what the name implies: It’s digital marketing, done for you. Instead of spending your time writing or running ads, you can count on someone else to do it for you – someone who isn’t a full-time employee of yours, but is nevertheless an expert you can trust.
If the prospect of having someone else prepare your digital marketing strategy sounds appealing, trust me, it gets better.
Here are just some of the benefits of done-for-you digital marketing:
1. Your digital marketing materials will be prepared by experts in the field.
Choosing the right provider of done-for-you digital marketing services ensures that the output you’ll get would come from certified and experienced practitioners in the online marketing realm. No need for you to have an extensive background in every aspect of the work, or to invest in all those expensive “how-to” books.
You can just sit back and trust that your marketing campaign will perform at peak efficiency with the right hands working on it – hands that don’t necessarily have to be yours.
2. It’s like having your own personal digital marketing team - without having to actually hire or train anyone full-time.
Another excellent advantage of signing up for done-for-you services is that you don’t need to worry about hiring people. As you know, having full-time employees can be costly and complicated (especially if you’re just a startup business owner who’s still learning the ropes).
Now, you can have a great team of professionals at your disposal, without having to worry about their training, or their salary, or how to keep them on board and motivated. That’s the agency’s problem. On your end, all you have to do is provide guidelines and expect good output.
3. The stress of conceptualizing and executing your digital marketing strategy will be taken off of your shoulders.
You might be tempted to think that you know exactly how to engage with your target audience, since you own the business. That’s usually not the case, though, as there are a ton of factors to consider when coming up with your digital marketing strategy.
Aside from deciding on your core message, you also need to worry about developing the right elements that will accurately and adequately send your message across. Why burden yourself with all the hassle, when you can hire a done-for-you team?
4. With expert recommendations from your done-for-you team, you won’t miss out on any crucial parts of your digital marketing strategy.
Yet another problematic part of doing your digital marketing yourself is that you become more likely to miss out on important things – either you forget about them, or you’re completely unaware that you need them.
Whether it’s balancing your content, perfecting your messaging, or making sure that all your marketing materials adhere to your branding guidelines, you’ll be in big trouble if you neglect to do something critical for your strategy. With done-for-you digital marketing services, you’ll know – and get – exactly what you need.
5. Done-for-you digital marketing is simply the more cost-efficient option.
If you take the time to think about how much you’ll spend on training and hiring full-time team members, you’ll quickly realize that if you compare that to the cost of done-for-you marketing, you’ll be saving quite a bit.
Simply pay for the marketing materials and tasks you require, and you’re all set. Need a social media manager for a month, or emails to be sent on a weekly basis? Done-for-you digital marketing services can provide that, and so much more.
6. You will spend only for what you need, when you need it.
Think of done-for-you digital marketing as multiple pieces in a complex but beautiful puzzle. Sometimes, you won’t need all of the pieces for the picture you want to form – and that’s where this service truly shines. If you just need a blog written, all you have to pay for is a blog post, no strings attached.
If you’re looking for someone to write a set number of social media updates for you, you’ll find one, too. If you need a bigger following or more fans, a done-for-you marketing service would be your best friend.
Get more mileage out of your digital campaign — and save time, the single most important resource of all — with a done-for-you digital marketing provider you can trust.
Liz Azyan is a digital consultant who helps public organisations and businesses add value to their products and services through smart digital solutions. She has been awarded the Google Fellowship Award for her work and initiative in the arena of technology, politics and social entrepreneurship. She has also been listed on several lists around the web as a top digital expert by her peers and industry leaders.