10 Top Ideas for Crafting an Engaging Facebook Post

Facebook Post
Facebook Post

By: Liz Azyan

You have the massive followers. But they’re not engaging. We’re breaking down 10 ways to convince people to react or comment on your Facebook posts!

Does your Facebook posts suffer from low engagement?

Have you been producing creative images and other types of content, but they seem to be not getting any attention from your followers?

If your page is among those suffering from poor engagement despite the large number page likes you’re enjoying on Facebook, then you’ll find this article useful to your content strategy on the largest social media channel in the world.

But first, why do you need to ensure that every Facebook post you make has a high engagement rate?

Contrary to popular belief, Facebook page likes are not the ultimate factor that make an impressive Facebook page. If you can observe, there are a lot of Facebook fan pages with page likes from hundreds of thousands to millions. However, their Facebook posts seem to not be resonating well with their followers because you rarely find a reaction or comment to these posts.

Yes, it’s true. We’re seeing Facebook pages in the mainstream that seem to struggle with getting 10% of their followers to even hit the like reaction on a post. Know of any popular Facebook page that you’ve been following for a long time, but you rarely find on your Facebook news feed?

With the ever-changing algorithms that people at Facebook enjoy doing, you need to accept an indispensable fact: Facebook rewards great, quality content. If you’re only posting link after link on your Facebook timeline, the platform will begin to see that you’re not doing any extra effort to make original, quality posts. So, why would they let your posts appear on your followers’ timeline?

On the other hand, when you craft Facebook posts that make people think, laugh, cry, sad, mad, comment, and such…. well congratulations! That’s exactly what Facebook wants from you.

In this article, we’re focusing on Facebook posts that entice people to engage. What does this mean? You need to create posts that make them want to be a part of it.

So, how do you make captivating Facebook posts?

Three things!

  1. Minimize link posts
  2. Focus on colorful and high-quality images
  3. Video, video, and more video!

Do you need Photoshop-level skills to create colorful and high-quality  images? Absolutely not! We recommend:

  1. Canva
  2. Adobe Spark

As for crafting professional slideshow and marketing videos that a beginner can absolutely learn, try Animoto. The learning curve isn’t complicated, we promise!

There you have it. You now know:

  1. the reasons why crafting an engaging Facebook post is necessary,
  2. what to post and what not to post, and
  3. the tools you need to create impressive Facebook posts.

What you need now is a list of ideas for building the content around those images and videos!

Facebook content that sparks engagement takes planning and a conscious effort to bring value to your followers – in the hopes that they will get to know, like, and trust you enough to do business with you.

10 Customer-centric Ideas to Crafting an Engaging Facebook Post

1. Let your Facebook fans choose.

A great way to get people involved in your business is to give them the opportunity to make a choice. Your goal could be to indirectly highlight your brand, when obviously you’re just making people share what their preferences are.

Examples:

Facebook Post
  • A pizza business can create a photo grid of two pizza images with different flavors and a caption that says, “A or B for Saturday movie night?”
  • A restaurant and pub business can post a photo grid of four images with different cocktail drinks and a caption that says, “What’s your Friday night gotta be?

2. Play with a variety of fun and inspiring questions to ask Facebook fans.

People love to talk by nature, no matter how shy one can be. If you want your followers to engage with a Facebook post, then make an image with a question text that drives them to share their inner thoughts and feelings.

Examples:

  • A wedding planning business can have an image with a text: “Where is your dream destination wedding?”
  • A New York party planning business can have a quick slideshow video that asks “What would you do to have the rooftop party of your dreams?”

3. Encourage them to share a memory.

People either smile or cry with an important memory in their lives. This tip is one that you can capitalize on special events. You could remember some events in your life which are linked to special events or holidays, right?

Examples:

  • An clothing brand can post a photo of their sneaker on sale with a caption that says, “The color of the sneaker that you wore on your first date is ______.”
  • A food catering company can post a photo of a freshly cooked Thanksgiving turkey with a caption that says, “Comment below why grandma’s Thanksgiving turkey is the best in the world!”

4. Craft posts that make them click the Facebook laughing reaction.

Laughter is the best medicine. When you’re lucky enough to make a funny Facebook post that made someone laugh after a long, busy day; then you might made a lasting impression to that follower.

Examples:

  • A financial planning firm can post an outrageously funny photo of a happy person with some text that says, “Me when I’ve finally paid all of my debts!”
  • A slimming tea business can post a funny GIF of a person who desperately forces himself to eat only veggies, with a caption that says, “Why punish yourself when there’s green tea?”

5. Think about Facebook statuses that will make you cry.

Posts that uplift the human spirit are easily relatable. There is so much good in the world. When you can crafts posts that stir the human emotion, nothing will make people stop from commenting on your Facebook post when it had created an impact on them to the point of crying.

Examples:

  • A subscription box business selling personal hygiene products can post a video of how they surprised elderly people in home care with their freebies.
  • A pharmaceutical company making drugs for leukemia can post a Boomerang clip of when they hosted the hospital’s Christmas party for pediatric patients.

6. Go live on Facebook.

There is no better time to go live on Facebook than now. Forget about your fear of public speaking or your insecurity that you don’t look as gorgeous as Selena Gomez or Channing Tatum. Remember, every post that you make on Facebook should be about your customers and not about you. So why not make them a part of your Facebook live?

Examples:

  • A makeup artist who wants to grow her reach can do a Facebook live of how to do everyday makeup.
  • A fashion brand can go live on Facebook to talk about the common clothing trends at a popular music festival.

7. Get them motivated.

This is short and sweet.

Nothing motivates people better than a powerful quote post.

Examples:

  • A business consultant can post a photo with his favorite quote about how to become a millionaire with a caption, “Am I right or Am I wrong?”
  • A food delivery business can post an image with a striking quote from a popular movie on a Friday night with a caption, “Guess which movie this famous quote came from?”

8. Think about Facebook contests that work.

Everyone wants to win a prize. People love freebies, and it is a guarantee people will engage with a post that announces a contest!

Facebook has strict guidelines when it comes to running contests. You can’t have people put their email addresses or tag a friend in the comments as their contest entries. Go ahead with doing that and you’ll risk the possibility of getting suspended by Facebook when a competitor sees your violating the promotions guidelines. People who want your stable business down can simply report that to Facebook.

With that being said, you need to become more creative when running contests. Your goal should be to get people talking!

Examples:

  • A flower shop can announce a contest by saying, “We want to fulfill your desire to surprise someone you love. Tell us why you should win a box of gorgeous flowers by telling us in the comments for whom they will be and what makes that someone special!”
  • A coffee shop can run a contest for anyone to win 5 iced coffee blends with a caption that says, “If you could get them right now for free, where will you take them: Home or Office?”

9. Ask for their feedback.

Make people feel that their opinion matters. Recently held a massive sale on your clothing line? Just opened a new office of your law firm? Added a new service to your dental practice?

Whatever special “launch” you might have on your business, seek to know what people have to say. Who knows? The fresh ideas you need might just come from your own followers!

Examples:

  • A mall that just held a big sale can post a behind-the-scenes photo with a caption, “What could we do to make our future sales events better?”
  • A tech store can post a video of their recent offering and ask anyone who have already purchased about their buying experience.

10. Feature them on your page.

Nothing boosts anyone’s ego better than being featured on a page they’re following. Whatever product or service you’re selling, you have countless ideas to feature your loyal customers as a way of saying thank you.

Imagine if you have done that with someone who enjoys a big following. With the magic of networking, the friends of these loyal customers whom you feature will also take the time to check you out once they’ve seen their friend tagged on your page.

Examples:

  • If you’ve run a contest, ask a photo from your winners of when they’ve received their prize. The caption can then speak about what made them win.
  • Feature someone from your followers with an interesting story, and why your product or service has made their life better.

Take Action

With these ideas in mind, you’re implementing one important Facebook content strategy. Your business isn’t the star of the show; it’s your followers. When they’re the center of your Facebook posts, then engagement follows.

Try it today!

We have creative Facebook nerds on our team who know how to amp up your Facebook posts. If you don’t have all the time in the world to work on these ideas, we can do them for you. More details here!

Author: Liz Azyan

Liz Azyan is the CEO & Founder of Digital Matchbox. Digital Matchbox is a boutique digital agency based in London, UK that can help you or your business spark your online presence.