Does your Facebook posts suffer from low engagement?
Have you been producing creative images and other types of content, but they seem to be not getting any attention from your followers?
If your page is among those suffering from poor engagement despite the large number page likes you’re enjoying on Facebook, then you’ll find this article useful to your content strategy on the largest social media channel in the world.
But first, why do you need to ensure that every Facebook post you make has a high engagement rate?
Contrary to popular belief, Facebook page likes are not the ultimate factor that make an impressive Facebook page. If you can observe, there are a lot of Facebook fan pages with page likes from hundreds of thousands to millions. However, their Facebook posts seem to not be resonating well with their followers because you rarely find a reaction or comment to these posts.
Yes, it’s true. We’re seeing Facebook pages in the mainstream that seem to struggle with getting 10% of their followers to even hit the like reaction on a post. Know of any popular Facebook page that you’ve been following for a long time, but you rarely find on your Facebook news feed?
With the ever-changing algorithms that people at Facebook enjoy doing, you need to accept an indispensable fact: Facebook rewards great, quality content. If you’re only posting link after link on your Facebook timeline, the platform will begin to see that you’re not doing any extra effort to make original, quality posts. So, why would they let your posts appear on your followers’ timeline?
On the other hand, when you craft Facebook posts that make people think, laugh, cry, sad, mad, comment, and such…. well congratulations! That’s exactly what Facebook wants from you.
In this article, we’re focusing on Facebook posts that entice people to engage. What does this mean? You need to create posts that make them want to be a part of it.
So, how do you make captivating Facebook posts?
- Minimize link posts
- Focus on colorful and high-quality images
- Video, video, and more video!
Do you need Photoshop-level skills to create colorful and high-quality images? Absolutely not! We recommend:
As for crafting professional slideshow and marketing videos that a beginner can absolutely learn, try Animoto. The learning curve isn’t complicated, we promise!
There you have it. You now know:
- the reasons why crafting an engaging Facebook post is necessary,
- what to post and what not to post, and
- the tools you need to create impressive Facebook posts.
What you need now is a list of ideas for building the content around those images and videos!
Facebook content that sparks engagement takes planning and a conscious effort to bring value to your followers – in the hopes that they will get to know, like, and trust you enough to do business with you.
10 Customer-centric Ideas to Crafting an Engaging Facebook Post
1. Let your Facebook fans choose.
A great way to get people involved in your business is to give them the opportunity to make a choice. Your goal could be to indirectly highlight your brand, when obviously you’re just making people share what their preferences are.
2. Play with a variety of fun and inspiring questions to ask Facebook fans.
People love to talk by nature, no matter how shy one can be. If you want your followers to engage with a Facebook post, then make an image with a question text that drives them to share their inner thoughts and feelings.
3. Encourage them to share a memory.
People either smile or cry with an important memory in their lives. This tip is one that you can capitalize on special events. You could remember some events in your life which are linked to special events or holidays, right?
4. Craft posts that make them click the Facebook laughing reaction.
Laughter is the best medicine. When you’re lucky enough to make a funny Facebook post that made someone laugh after a long, busy day; then you might made a lasting impression to that follower.
5. Think about Facebook statuses that will make you cry.
Posts that uplift the human spirit are easily relatable. There is so much good in the world. When you can crafts posts that stir the human emotion, nothing will make people stop from commenting on your Facebook post when it had created an impact on them to the point of crying.
6. Go live on Facebook.
There is no better time to go live on Facebook than now. Forget about your fear of public speaking or your insecurity that you don’t look as gorgeous as Selena Gomez or Channing Tatum. Remember, every post that you make on Facebook should be about your customers and not about you. So why not make them a part of your Facebook live?
7. Get them motivated.
This is short and sweet.
Nothing motivates people better than a powerful quote post.
8. Think about Facebook contests that work.
Everyone wants to win a prize. People love freebies, and it is a guarantee people will engage with a post that announces a contest!
Facebook has strict guidelines when it comes to running contests. You can’t have people put their email addresses or tag a friend in the comments as their contest entries. Go ahead with doing that and you’ll risk the possibility of getting suspended by Facebook when a competitor sees your violating the promotions guidelines. People who want your stable business down can simply report that to Facebook.
With that being said, you need to become more creative when running contests. Your goal should be to get people talking!
9. Ask for their feedback.
Make people feel that their opinion matters. Recently held a massive sale on your clothing line? Just opened a new office of your law firm? Added a new service to your dental practice?
Whatever special “launch” you might have on your business, seek to know what people have to say. Who knows? The fresh ideas you need might just come from your own followers!
10. Feature them on your page.
Nothing boosts anyone’s ego better than being featured on a page they’re following. Whatever product or service you’re selling, you have countless ideas to feature your loyal customers as a way of saying thank you.
Imagine if you have done that with someone who enjoys a big following. With the magic of networking, the friends of these loyal customers whom you feature will also take the time to check you out once they’ve seen their friend tagged on your page.
With these ideas in mind, you’re implementing one important Facebook content strategy. Your business isn’t the star of the show; it’s your followers. When they’re the center of your Facebook posts, then engagement follows.
Try it today!
Liz Azyan is a digital consultant who helps public organisations and businesses add value to their products and services through smart digital solutions. She has been awarded the Google Fellowship Award for her work and initiative in the arena of technology, politics and social entrepreneurship. She has also been listed on several lists around the web as a top digital expert by her peers and industry leaders.