‘Tis the season to be on social media! Here are some great ideas for a powerful holiday social media marketing campaign.
Got anything planned for the holidays? I’m not talking about your holiday plans per se (though a vacation would be nice, or even just getting to spend the holidays with family and friends).
I’m talking about your marketing plan — your social media campaign, to be more precise.
Think about it: It’s the season for shopping, and everyone will be online looking for ideas. Thus, there’s a bigger chance for more engagement, more leads, and hopefully more sales during the holidays, and most of the people who look for gift suggestions online would no doubt turn to social media for help.
Research shows that social media plays a significant role in shaping the opinions, preferences and shopping behaviour of consumers during the holidays. Like I said, consumers go online to get data on what they are planning to buy for their loved ones and themselves. The internet is a one-stop shop for this sort of thing, as you no doubt already know. Whether you’re out looking for product photographs, descriptions, reviews, tutorials, recommendations, or even discounts, you’ll certainly find what you’re looking for online.
That’s why your brand should seize the opportunity as it comes… and the key to that is executing a strong holiday campaign.
Of course, sometimes, the hardest part turns out to be thinking of what you want to do (and how you plan to go about doing it) in the first place. After all, you aren’t really expected to spend all year thinking of the perfect holiday campaign concept (though it does help to have things planned out in advance)
Feeling stuck and out of ideas? Don’t worry – here are 10 great basic concepts for a social media marketing campaign that you can start with. All you need to do is to iron out the specifics, figure out how you can make it uniquely yours, and execute it well.
It’s time to get rid of your old default profile and banner photos and change them into something a bit more appropriate for the season. You can use an image quote or a special holiday recipe as your cover photo, or even share cool content featuring elements that belong in the season — whether it’s your own content or someone else’s.
This is also a great opportunity to pass around entertaining articles about the holidays and useful tips and how-to guides for folks who plan to make the most out of the season. Perhaps not surprisingly, the most successful social media campaigns tend to revolve around sharing things.
‘Tis the season for shoppers to be spending — why not help them decide to choose you?
Use your social media accounts to share gift idea lists that feature your strongest and bestselling products.
This is also quite helpful to folks who are rushing to give gifts to their loved ones, but have absolutely no idea as to where they should begin.
Step in and offer a helping hand, and you might just end up helping yourself, too!
It’s a tried and tested strategy, and it’s perfect for the season of giving, too. Reward your followers and show them that you care for them by holding contests — ideally, ones that could get them to share your page and convince more people to engage and communicate with you — and offering really great prizes.
A new gadget, a gift card, a really good book, and some stylish shoes are just some of the many examples of prizes you can offer up for grabs. It all depends on your brand and your typical target audience — what do you think would they like most, and what could give them enough incentive to join your contest?
This is a great way to nurture your leads while staying perfectly in line with the traditions that come with the season.
Send a heartfelt email to your clients wishing them Happy Holidays — heck, in some cases, even a simple Facebook PM or Twitter DM would do.
The important thing is to [tweet_dis]show them that you genuinely care about them and that they are still in your thoughts, even during the holiday season.[/tweet_dis]
Partnering up with a charitable institution won’t just earn you brownie points with your audience, it’ll also make you feel good about helping other people.
Why not make a tie-in campaign with a local orphanage, an institution for the aged, or a foundation in need of serious funding to continue researching a cure for a deadly disease?
Furthermore, people will see your brand as a genuine, sincere, and well-meaning outfit worthy of their support and patronage.
Campaigns centered on children do well because such campaigns tend to be inherently fun.
These are just a handful of the many unique approaches you can take towards developing a solid holiday social media marketing campaign and strategy. Oh, and if you’re in need of guidance as to how you should go about it, I’ve prepared an infographic that talks about the 12 steps of creating a winning social media campaign. (If you feel like singing the list to the tune of “12 Days of Christmas,” that works, too!)
With these examples, you are now all set to start building your own social media campaign for the holiday season.
Liz Azyan is a digital consultant who helps public organisations and businesses add value to their products and services through smart digital solutions. She has been awarded the Google Fellowship Award for her work and initiative in the arena of technology, politics and social entrepreneurship. She has also been listed on several lists around the web as a top digital expert by her peers and industry leaders.